IT ALL STARTED IN THE SUMMER OF 2018
Two friends - Simon and Theo, both felt like college wasn't the right thing for them, they were itching to get out and explore the world. After a couple weeks of consideration, they both dropped out and went travelling with hope that something would come out of it. They decided to take a trip to Bali with the money they had saved up from working weekend jobs. Between the movie-like sunsets, sunrise surfing, cool beach towns and kind people, it didn’t take long for Simon and Theo to fall in love with the laid-back Bali lifestyle.
ONE DAY, AFTER CATCHING SOME WAVES
They came across a little booth on the beach. A balinese artisan, named Putu, whose simple silver jewelry captured their attention instantly. Simon and Theo bought a couple silver cuffs and didn’t think much more of it. A couple days later they got the idea to engrave the coordinates of Bali on the silver cuffs, it seemed like a great way to keep the memories of Bali close, and always be reminded of the good times. Simon found a stone and scratched the coordinates of Bali on the cuff, and so Customcuff® was born.Greatly inspired by the idea of remembering moments and places in such a unique and meaningful way, Simon And Theo purchased 100 cuffs and went home to pursue this new idea for a meaningful brand. They told their family and friends about it, and everyone loved it. Soon after, with all the positive feedback, they decided to create an instagram and a website to make their custom cuffs available to people around the world. Everyone on Instagram quickly fell in love with the idea and orders slowly started coming in.